overview
INTRODUCTION
Soraya’s previous website was falling short in many ways, leading us to rethink and rebuild it from the ground up.
After thorough discussions with Soraya and her audience, it was clear that her site needed to be more welcoming, visually appealing, and functional. Here's what we found lacking in the old site:
After thorough discussions with Soraya and her audience, it was clear that her site needed to be more welcoming, visually appealing, and functional. Here's what we found lacking in the old site:
CHALLENGE
1/The tone wasn’t friendly enough.
2/The dark UI felt harsh and unwelcoming.
3/Overloaded with content, making it unclear what services were offered.
4/Problems with the e-commerce system and newsletter functionality.
5/A lack of client testimonials to showcase the effectiveness of her programs.
2/The dark UI felt harsh and unwelcoming.
3/Overloaded with content, making it unclear what services were offered.
4/Problems with the e-commerce system and newsletter functionality.
5/A lack of client testimonials to showcase the effectiveness of her programs.
GOAL
Making Soraya’s site friendly and trust-building from the first click. Converting visitors into clients by adding newsletter and marketing strategy.
Making more sell from ebook. showing a maximum of testimonials from her clients to build trust.
Making more sell from ebook. showing a maximum of testimonials from her clients to build trust.
RESULTS
Over 400 new newsletter subscribers within two months.
Generated over $500 in ebook sales within three weeks.
Getting over 3 new email from potentiel clients/week
EXPERIMENTATIONS
EXLPICATION
The moodboard created for Soraya captures a modern, premium, and driven ethos, highlighted orange accents.
The colours, fonts, and imagery were carefully chosen to ensure that Soraya’s site feels welcoming and establishes trust from the very first click.
Crafting this moodboard was essential in helping Soraya visualise the potential look and feel of her brand.
The colours, fonts, and imagery were carefully chosen to ensure that Soraya’s site feels welcoming and establishes trust from the very first click.
Crafting this moodboard was essential in helping Soraya visualise the potential look and feel of her brand.
01 Moodbaord
02 Wireframe
03 design
Feedback
TESTIMONIAL
In just three weeks, I successfully acquired 4 new 1:1 coaching clients from a total of 17 discovery calls. Additionally, I achieved over $500 in sales from my ebook in one month, a feat I couldn't accomplish with my previous website. Plus, I've built up a subscriber list.
I love his enthusiasm; you can feel the happiness when he presents his work. I'm proud of my new website, as it captures and reflects my energy to potential future clients.
I love his enthusiasm; you can feel the happiness when he presents his work. I'm proud of my new website, as it captures and reflects my energy to potential future clients.
If you're interested to chat about a potential collaboration,
please get in touch.
please get in touch.
zidane.rayane.design@gmail.com
zidane.rayane.design@gmail.com
